NVIDIA Price Cuts Coming Soon

Disturbed by the rising presence of ATI in the graphics card market, NVIDIA is planning a counter attack by cutting the prices of most of its current products.

If the reports on DigiTimes are correct, NVIDIA is going to slash the prices across its entire high-end GeForce GTX 200 line-up, as well as the mainstream GeForce 9800 GT and GeForce 9600 GT series.

With AMD making gains in the discrete graphics card market – rising to around 40% in third-quarter 2008 according to a recent report from Jon Peddie Research (JPR) – Nvidia is planning to cut its graphics card prices in an attempt to curb further loss of market share, according to sources at graphics card makers.

AMD anticipates taking 50% of the market after reducing prices for its ATI Radeon HD 4000 series products, but to counter Nvidia has also made moves to cut prices for its GeForce GTX 200, 9800 GT and 9600 GT series.

Unfortunately, there aren't any hints as to when and by how much the prices will go down. If the information is accurate and I was to venture a guess I'd say we could see a drop coming in the next few weeks. NVIDIA would be crazy not to try to take advantage of a price right before the busy holiday season.