Nonprofit Uses YouTube To Raise $10k In One Day

According to a recent YouTube blog post non profit organization Charity: Water utilized a new feature on YouTube called "Call to Action" to raise more than $10,000 in a single day. The new feature allows non profit and charity organizations to use InVideo overlays to drive traffic to an off-YouTube web site, where they can collect signatures, email addresses, or even donations.

On Sunday, to commemorate World Water Day, YouTube featured a video from charity:water on the YouTube homepage. The video included a Call to Action overlay that encouraged YouTube users to donate money to help build wells and provide clean, safe drinking water for those who don't have it.

Charity:Water asked for a $20 per person donation to fund clean water solutions like shallow wells, deep wells, rainwater harvesting systems, and spring protections to provide people in need with clean and safe drinking water. Thanks to viewers, charity:water was able to raise over $10,000 in one day from the video. That's enough to build two brand-new wells in the Central African Republic and give over 150 people clean drinking water for 20 years!