Today one of our favorite social media sites Twitter has enacted a major shift in focus. One that has been met with a ton of negativity from users whom have made their opinions well known on the site with hashtags like #RIPTwitter trending for the past few days when rumors of the change first starting going mainstream.
Twitter's new 'algorithmic timeline' feature will display “important” tweets at the top of your news feed, instead of simply displaying the most recent tweets. On the company's blog, Senior Engineering Manager Mike Jahr explained how the new service works, and why Twitter thinks it is something that users will eventually like and want to use. Essentially their reasoning behind this massive change is they feel that by displaying tweets that Twitter thinks you will like best immediately at the top of your news-feed when you log in, you will be more likely to respond to or retweet them, increasing the amount of conversation around those tweets.
To put that into plain English, and to highlight why most Twitter users aren't all that thrilled with the new changes, what Twitter is saying is they are changing your feed so they can select what news they think is most relevant to you and which tweets they want you to see and ultimately engage with first. Basically it comes down to the dollar and their power ability to market sale position and tweets. This gives them more 'pulling power' which in turn means more revenue down the road.
Since they are choosing what is prioritized for you, instead of you just seeing what you want and being able to scroll through your normal feed as you always would, they now have an option to 'prioritize' paid accounts (should they go that route) contributing partners, or more advertisers without them appearing as ads. This shift isn't anything new, in fact is very similar to the way Facebook runs things now days, and well we see how many users hate that!
How Do I Opt-In or Opt-Out?For now at least, Twitter has said the new timeline feature will be an Opt-In only option and that even after you have tested out and decided for yourself if you want to use it or not you can opt-out. However, we seriously doubt that will last and figure that eventually Twitter will make it go live for everyone. Their choice of phrasing on their blog post explaining the service was odd and seemingly admits it will be 'turned on' for everyone in the coming weeks.
To check it out now, just go into the timeline section of your settings and choose 'Show me the best Tweets first'. We'll be listening to your feedback and making it even better over time. Then we'll be turning on the feature for you in coming weeks — look out for a notification in your timeline.You can turn the new algorithmic timeline or "Show me the best Tweets first" feature on or off from your account settings page:
- Log in to your account on twitter.com and go to your Account settings page.
- Under Content, look for Timeline and toggle the box next to Show me the best Tweets first to change the setting.
- On your profile, tap the gear icon and select Settings.
- Tap the account whose settings you’d like to adjust.
- Under Timeline, tap Timeline personalization.
- Next to Show me the best Tweets first, tap to turn it off.
- Tap the overflow icon (3 small dots)
- Tap Settings.
- Tap Timeline.
- Next to Show me the best Tweets first, uncheck the box to turn it off.