Saturday, June 14, 2014

Facebook Will Soon Offer More Controls Over Targeted Ads

Facebook users may have recently started to notice more and more ads on the social media site that seem to 'know' what they've been doing online, the pages they like, or the searches they make. These 'targeted ads' are nothing new to the site, but soon you'll see more of this is a type of interest-based advertising.

On Thursday, Facebook announced that is will take a few new steps to improve their targeted advertising system. Adding in ads that not only cover your Facebook activity, but also your web searching and browsing history. However, the company has said they are also giving users more control as to what is shared and what ads they'll see. In their announcement Facebook said users will soon be able to opt out of their targeted ad system completely through controls in their Web browser and iOS and Android phones. 

You can opt out of Facebook's ad targeting in your web browser using the industry-standard Digital Advertising Alliance opt out, and on your mobile devices using the controls that iOS and Android provide.

Here's the details of how to opt out:
  • Go to the Digital Advertising Alliance at
  • If you are using an ad blocker or anything else that blocks cookies, you will have to turn that off.
  • On the first screen, select the "companies customizing ads for your browser" tab.
  • Scroll down until you see Facebook.Click the check box next to Facebook. Then click "submit."
  • You can also opt out on your phone.
  • For iOS users, open settings and go to General>Restrictions>Advertising under "Privacy" section. Select "limit ad tracking."
  • For Android users, go to Google Settings>Ads>Opt Out of Interest-Based Ads and you're done.
For those that don't mind a few ads or want control over the other ads within the Facebook system. Facebook is introducing ad preferences, a new tool accessible from every ad on Facebook that explains why you’re seeing a specific ad and lets you add and remove interests that you are shown. So for instance, if you’re not interested in electronics, you can remove electronics from your ad interests.

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