On Thursday, Facebook announced that is will take a few new steps to improve their targeted advertising system. Adding in ads that not only cover your Facebook activity, but also your web searching and browsing history. However, the company has said they are also giving users more control as to what is shared and what ads they'll see. In their announcement Facebook said users will soon be able to opt out of their targeted ad system completely through controls in their Web browser and iOS and Android phones.
You can opt out of Facebook's ad targeting in your web browser using the industry-standard Digital Advertising Alliance opt out, and on your mobile devices using the controls that iOS and Android provide.
Here's the details of how to opt out:
- Go to the Digital Advertising Alliance at www.aboutads.info/choices/
- If you are using an ad blocker or anything else that blocks cookies, you will have to turn that off.
- On the first screen, select the "companies customizing ads for your browser" tab.
- Scroll down until you see Facebook.Click the check box next to Facebook. Then click "submit."
- You can also opt out on your phone.
- For iOS users, open settings and go to General>Restrictions>Advertising under "Privacy" section. Select "limit ad tracking."
- For Android users, go to Google Settings>Ads>Opt Out of Interest-Based Ads and you're done.