Wednesday, August 26, 2015

Amazon's New Underground App Serves You $10,000 of Truly Free to Use Apps

Amazon has created a new none traditional way of offering customers completely free to use and play apps by doing away with all in-app purchases instead opting to pay developers directly via per-minute payments in exchange for developers nixing any fees, which means for the customer the software is entirely free to download and use.

The new service, dubbed Underground, is only accessible to Android users via an Android app that must be downloaded directly from Amazon due to Google App Store restrictions. However, according to Amazon once the app is loaded users will have direct access to more than $10,000 in free apps. Some of the titles on offer include OfficeSuite Professional 8, Goat Simulator, Frozen Free Fall, and Star Wars Rebels: Recon Missions.

To checkout the app you will need to visit from your Android Phone and enter your email or mobile number to receive a link to download it. You'll also need to adjust your phones settings to allow for installation from 'unknown sources'.

To do this go to your phone settings menu, tap security or application, check the 'unknown sources' box and confirm (you may want to do the reverse once the app has installed but you'll need to allow this for each app downloaded through Amazon). Now head over to your downloads folder, by going to My Files or Files, tap on the Amazon App file (Amazon_App.apk) tap Install when prompted and you should be set!

What's the catch? You will need an Amazon account to use the app, even though they are free! Other than that so far there doesn't seem to be much of a catch here. Amazon has for years offered up free app through their “Free App of the Day” promotion, which is now gone btw.

I will say I'm not a big fan of having to use Amazon's Underground App to install all my 'freebies' as it seems like nothing more than a rebrand of Amazon's traditional appstore app. Meaning not only will you see your Underground app selections but loads of listings for physical items from Amazon’s online store, along with plenty of ads for Amazon Prime.

Due to security concerns I'm also not a major fan of having to allow installations from 'Unknown Sources' every time I want to load an app from Amazon. On my Galaxy S5 this isn't a major issue since it will ask me each time and I don't have to leave the setting open, but it still might be an issue for some!

On the plus side of things though, if you buy qualify apps even those that are free, you may be eligible for Amazon promotional credits for $1 towards MP3 purchases.

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