Apple's quarterly earnings report may be one of today's biggest headlines and while investors and analysts might be leery of what we may see and what a bad report may hold. For my fellow geeks out there could be a major silver lining in those dark clouds!
There are rumors and speculation abound over what we can expect when Apple reports their fiscal first-quarter earnings later this afternoon, and while many are expecting the tech giant to once again set a new iPhone sales record, some are bracing for a rough year this year. Most major analyst are expecting Apple to see lower sales totals in 2016 and are expecting Apple to post its first year-over-year sales decline for the iPhone since its 2007 launch.
While this might be bad news for some, it could potentially be great news for consumers and geeks alike! With lower than expected sales we could finally see Apple enter into the pricing wars that we have seen other major manufactures face over the past few years. This may mean that we may see Apple slash prices on some of there product lines in order to get more consumers buying and as such added to their ecosystem.
Now of course this is just a bit of speculation, and really all hinges on what we see in this Apple earnings report and what they share in their own advisories and earnings estimates.
However, we have seen Apple roll the dice with a few budget offerings like the iPhone 5c and what is rumored to be a new smaller 'second edition' device like the iPhone 5se. This means we could be seeing Apple finally opening the door to a price war. A war that we can hope will lead to other companies falling inline and either dropping prices to stay competitive and ahead of a slower than expected sales year, or offering even better features or bundles than we have already seen in the past!
For those interested, you can hear the live webcast of Apple's earnings report on an iPhone, iPad or iPod touch with Safari on iOS 7.0 or later, a
Mac with Safari 6.0.5 or later on OS X v10.8.5 or later or a PC with
Microsoft Edge on Windows 10. The live webcast will begin at 2:00 p.m. PST on January 26, 2016 at www.apple.com/investor/earnings-call/.