Monday, April 15, 2013

Microsoft Teams With Lionsgate For The Hunger Games Explorer Web Experience, Internet Explorer Not Needed

The much anticipated second film in the blockbuster The Hunger Games franchise, The Hunger Games: Catching Fire, is set for release November 22, Microsoft and the Internet Explorer team has teamed up with Lionsgate to bring fans a new highly interactive web experience dubbed The Hunger Games Explorer.

The first trailer for “The Hunger Games: Catching Fire” has been added to YouTube after premiering during last night’s telecast of the MTV Movie Awards. Following that launch Lionsgate debuted the new new site which features a customizable fan experience allowing visitors to tailor and filter content which includes fan blogs and tweets along side official content straight from Lionsgate, including trailers, exclusive videos, photos of the cast and more.

“We have the best fans in the world, and starting tonight they have a home on the web where they can be a part of The Hunger Games experience and contribute to the excitement for The Hunger Games: Catching Fire,” said Danielle De Palma, senior vice president digital marketing, Lionsgate. “The Hunger Games Explorer is not only a place for fans to spark the conversation around Catching Fire, it is also a destination for us to continue to provide fans with new content, experiences and unprecedented behind the scenes access.”

The  Hunger Games Explorer site showcases a responsive web design, multi-touch and HTML5, meant to promote Windows 8 with IE10, as well as other modern platforms across the web. However Internet Explorer is not needed to explore the site. It runs perfectly flawlessly with both Firefox and Google Chrome web browsers.

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