Thursday, April 04, 2013

Samsung Experience Shops Coming To Best Buy

Best Buy brick and mortar shoppers will soon see something new, a Samsung branded "Experience Shop" in the aisles at select Best Buy locations.

Samsung and Best Buy have announced the opening of Samsung Experience Shops in 1,400 Best Buy and Best Buy Mobile specialty stores across the U.S. These shops within a shop will allow customers to explore, purchase, activate, and receive service on a wide range of Samsung devices including mobile products, laptops, cameras TV and accessories.

The SES stores are  going to feature Samsung Employees, specifically trained and equipped to handle Samsung specific questions. The stores will stock and support a full range of mobile products, including smartphones, tablets, laptops, connected cameras, and accessories, all available in a single location within Best Buy.

"Samsung has been delivering the latest innovation across the consumer electronics category for some time," said Dale Sohn, president of Samsung Telecommunications America. "With the Samsung Experience Shops, we are ensuring consumers get the most of that innovation by learning how to leverage their mobile devices across our ecosystem of consumer electronics. Consumers will have one place to not only explore and learn about our full portfolio of mobile products, but also the support of a Samsung expert to help with selecting and servicing them. This will truly be a unique mobile shopping experience."

These specialized shops will vary in size, the largest being around 460 square feet. Larger shops will showcase a "Samsung Connected Solutions" area to demonstrate Samsung devices being connected to and sharing content with each other.

You can find more details, as well as location information on the Samsung Experience landing page.

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