Friday, May 10, 2013

YouTube Launches Paid Channels With More Than 50 Pilot Partners

YouTube on Thursday announced plans to let content creators earn revenue for their offerings buy selling paid subscriptions to their videos, creating a prominent new marketplace for programming on the Internet. The new pilot program is launching with a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Every channel has a 14-day free trial, and many offer discounted yearly rates.

For now the program only features about 50 of partners, with other video makers reportedly coming on board soon. Some of the current partners include UFC Select,, PGA Golf Academy and PhotoGuide+. Missing from the list however, were the biggest names in media, like the Walt Disney Company and Comcast, which owns NBCUniversal. Instead there were a lot of start-ups and indie style channels.

There has been no official word from YouTube as to whether or not we can expect big media channels to climb aboard or any further details about the revenue process and what the split with content creators might be. Currently YouTube keeps 45 percent of the revenue from the ads it sells and gives producers the rest. 

If you’re a YouTube creator and are interested in more details on building your own paid channel, let YouTube know here.

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