According to recent updates found in the terms of service for YouTube program developers, Google is planning on launching a new paid subscription service for YouTube viewers that will allow subscribers to watch select videos without those painfully intrusive and often annoying ads!
At this time there are few details about the new service other than the fact that Google is reportedly offering content creators 55 percent of revenues generated from subscription and that the new terms will go into effect in June of this year.
"While we can't comment on ongoing discussions, giving fans more choice to enjoy the content they love and creators more opportunity to earn revenue are always amongst our top priorities," Google's YouTube said in a statement, without commenting on the timing of the service.
The new terms of the service letter seen here, offers few other details such as how much the subscription will cost per month or when we can expect to see the service launched to users. For now that will all be a wait and see scenario.
Also unclear at this time is the type of content that will be offered through the service, or rather if the monthly subscription will cover anything beyond the typical YouTube or content or if the service will include new premium or exclusive content that can’t be found elsewhere. YouTube might position it as a premium service with its own programming, similar to Netflix or HBO Now.
What little we do know is that Google has been very busy over the years trying to leverage YouTube's popularity and attract as many partnerships as possible. As recent as last year they even launched their own music video subscription service.
In a bit of irony, the Official YouTube blog posted a retrospective of "The last 5 years of ads on YouTube" celebrating their fifth anniversary of our skippable TrueView ads and showcasing how many advertisers have moved from traditional ads to create videos that feel less like ads and more like content you want to watch.