Companies are always looking for new ways to get consumer feedback surrounding some of their latest innovations. They hope to ensure that those millions, if not billions, spent in research and development and eventually in marketing are all for naught. This often leads to beta testing program, consumer outreach testing and more, which generally gives us users a great opportunity to test out and provide feedback on several of the newest products coming to market.
HTC this week has launched a new Preview program, promising just that, they want to give users "access to the latest HTC products, often before they hit the shelves". As its Preview site goes on to explain:
At HTC, we believe brilliance should be experienced, not explained. Through the HTC Preview program, we can test drive our products in the real world, allowing us to make sure the HTC experience is as best as it can be. If you would like the opportunity to shape the future and the innovation of our products, HTC Preview is for you! We are looking for people with an eye for design, a passion for technology, and a bunch of great ideas to join us in the pursuit of brilliance.According to the HTC Preview site those who sign up will have the opportunity to test upcoming software changes on their own HTC devices, as well as the opportunity to test entirely new hardware (devices, accessories and others), for up to ten weeks. As with most new product testing sites you will have to sign a non-disclosure agreement - or, as HTC calls it, "the HTC Trial Program Agreement" - preventing you from discussing any of the products that you test with anyone else. And, of course, at the end of the trial period, you'll also have to return any devices that you get to test.
The Preview program is now open in the US, Europe and Asia and is open to just about anyone to sign-up. You will need to be 18 yrs of age or older, have an email account with Google Play Store access, this is for software downloads, and in some cases an HTC device will be required (if you don't own one they will pair you up with a suited project according to your profile).
Other requirements include being asked to support any survey, photo or screenshot requests. For example, in a project where the emphasis is on camera features, you would be expected to take lots of pictures in order to test the full HTC camera experience and you may be asked to share a few of those photos.