Just two short months after its launch Amazon Underground has seen great success with the program seeing more developers joining the fold and cashing in on the revolutionary new program by offering more and more apps for customers. According to a recent statement by Amazon that success and interest has meant that the program has more than tripled the already impressive collections of free premium apps and games.
“In just the first two months since launch, we’ve tripled the free selection of apps and games in Amazon Underground and continue to add more content every day. Customers can now experience the entire world of Monument Valley for free. They’ll also receive nearly $50 in value of in-app items for reef building in Nemo’s Reef,” said Steve Rabuchin, Vice President, Amazon Appstore. “In Amazon Underground, customers have access to apps, games and in-app items, such as extra lives and levels, completely free—providing an entirely new way to enjoy their favorite apps and games.”
Amazon Underground launched in August as a new way to connect developers with customers by offering them 100% free games and apps as well as premium in-app content. The program allowed developers to offer free content by opting to earn money not from the customer directly for that content or app, but rather as a direct per-minute payment from Amazon.
This new monetization model has clearly been a success for many developers and has been a big hit with customers:
“We’ve been thrilled with the performance of Jetpack Joyride and Fruit Ninja as part of the Amazon Underground program in the month since launch,” said Shainiel Deo, CEO of Halfbrick Studios. “Thus far we have doubled the downloads and revenue from our apps in the Amazon Appstore and most interestingly, customers are engaging with our in-app purchase content within our games at an extremely high rate. Since all in-app purchases are free in Amazon Underground, they can play the games in new and exciting ways.”
“We included four of our popular titles in Amazon Underground at launch, aimed at reaching as many fans as possible in the Amazon ecosystem,” said Tero Raji, SVP of Game Business at Rovio. “In the first month since launch of these games, the Amazon Underground model has brought us up to three times more revenue compared to the same games’ user revenue in the Amazon Appstore previously.”
Amazon Underground includes all of the functionality of the regular Amazon mobile shopping app, plus an exclusive selection of 100% free apps, games, and associated in-app items, including popular games like Angry Birds Slingshot Stella, Goat Simulator, Frozen Free Fall, Looney Tunes Dash! and many more. For example, in Frozen Free Fall—an app that is free to install and usually requires in-app purchases to unlock additional levels—customers can play with unlimited lives and will receive many bonus in-app items in the Amazon Underground version of the app completely free ($31.87 value).
Amazon Underground is available on Android phones and on Fire tablets, including the all-new Fire HD 8 and Fire HD 10, and Fire, the groundbreaking new tablet for under $50. To learn more about Amazon Underground, visit: www.amazon.com/underground.