CEO John Legere really knows how to shake things up in the mobile world! So it comes as no surprise to us that he did just that at the company's Uncarrier 11 event.
Legere used the event to announce the launch of a new customer loyalty program that is unlike almost anything you've ever seen before. One that honestly puts the rewards program AT&T offered last week to utter shame!
“Get ready for a gratitude adjustment, America! This Un-carrier move is all about giving you a good thanking! No strings. No gotchas. Just ‘thank you for being a customer!’” said John Legere, president and CEO of T-Mobile. “At T-Mobile, we already wake up every day working for our customers—so I’ve decided to make it official and turn T-Mobile customers into T-Mobile owners by offering them stock. And we’re thanking customers every week with cool stuff from brands people love. For free. Every Tuesday!”As part of the newly announced Uncarrier 11 initiative, T-Mobile launched StockUp, a new rewards program that grants one share of company stock to every T-Mobile primary account holder. Those folks can bank up to 100 shares a year by referring their friends -- not too shabby, considering shares are currently valued at $43.62 and T-Mobile's strong financial growth could nudge that number even higher
Existing customers can claim their T-Mobile stock starting tomorrow, June 7, through June 21 in the T-Mobile Tuesdays app, and customers can learn more about growing their ownership when they recommend T-Mobile at www.t-mobile.com/StockUp.
For starters you'll get free dinner and a movie every week. T-Mobile customers can carry out a free medium two-topping Domino’s pizza, free small Wendy’s Frosty and free movie rental from VUDU, Walmart’s video on-demand service.
If that isn't enough of a reward T-Mobile is offering even more! As a part of the program each customer will get an additional freebie of some kind that could be tickets, a gift card, free subscriptions, or free ride-sharing. This week, it’s tickets to go see Warcraft in theaters. To top it all off they are going one step further and offering everyone a chance at winning a majorly "EPIC" prize. One lucky T-Mobile user will be randomly selected for an “epic” prize. This week’s epic prize is a trip on a party bus for someone and 40 of their closest friends to a private showing of Warcraft with all-you-can-eat candy, popcorn, and soft drinks. Other epic prizes in the lineup include:
- a trip for two to Vegas to stay at Mandalay Bay with tickets to see UB40 at the Mandalay Bay Beach and roll VIP style at Luxor’s LAX Nightclub. Plus $100 in Lyft credits to get around town.
- a trip to MLB All-Star week in San Diego for you and a lucky guest, including exclusive access to the Home Run Derby press conference and batting practice to see the top players up close and personal.
- a once-in-a-lifetime expedition for you and your hiking buddy up the legendary Inca Trail to Machu Picchu in Peru, complete with accommodations, meals, and tours from The Clymb.
- a trip to New York City to refresh your wardrobe with a $10,000 shopping spree with the help of an in-house stylist in the private Gilt showroom.
T-Mobile has partnered with a slew of businesses including American Giant, Buffalo Wild Wings, Condé Nast, Fanatics, Fandango, Gilt, HotelTonight, JackThreads, Legendary Pictures and Universal Pictures, Lyft, Major League Baseball, MGM Resorts International, Samsung Electronics America, Inc., Shell, StubHub, The Clymb, The Grommet and Warner Brothers to make these prizes possible.
For more information on Un-carrier 11, check out www.t-mobile.com/GetThanked and the Un-carrier 11 media kit at newsroom.t-mobile.com/news-and-blogs/un-carrier-11.htm.