If like me, you hate to pay for shipping on anything you buy, then Amazon has just made your day. The company has, very quietly, dropped their threshold for "Free Super Saver Shipping" back to the original $25 it was back in the good old days. Prime One-Day Delivery will still be eligible on orders over $35.
Even though Amazon has reached record profits over the years, competition for your buying dollar has reached new heights. Numerous other online retailers offering $35 free shipping thresholds, including Target, Jet.com and Walmart, which recently introduced free two-day shipping on orders over $35.
The new minimum shows Amazon competing for shoppers who don’t pay $99-a-year for Amazon Prime, which includes free two-day shipping on millions of items as well as access to music and video. These customers are the Seattle-based company’s most loyal shoppers. Amazon will make non-Prime shoppers wait 5 to 8 business days for free shipping on more than 50 million items.
All this geek can say is kudos to those companies out there that keep the competition going! Lower prices are almost always a plus for us consumers.
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