New Instagram Feature Allows You Control Over Your Reels Algorithm

Instagram has quietly begun rolling out a new “Your Algorithm,” control panel for Reels that allows users to utilizes an AI based interface to control which topics and subjects show up most often in their reels — and lets you tweak them in real time.

When you’re watching Reels, look for the icon in the upper right corner (two lines with hearts). Tap it to open Your Algorithm. You can see what topics we think you’re interested in, tell us which topics you want to see more or less of, and your recommendations will adapt.

1. See your top interests: View a summary of the topics Instagram thinks you care about most, right at the top.
2. Tune your preferences: Type in the topics you want to see more or less of, and your Reels will reflect your choices.
3. Share your algorithm: If you’d like, you can share your interests to your Story, so friends and followers can see what you’re into.

After a few weeks of testing on our @TechSweepstakes page I'll say I haven't noticed much difference. However, our content consumption on that page is rather limited and  restricted to mostly tech related content anyways. Still the feature is nice to have as it learns I'm assuming it will become more intuitive and will allow me to restrict some content that I simply don't care to see!