Sunday, July 31, 2011

Logitech Drops The Price Of The Revue To $99

Starting today the Logitech Revue with Google TV will be available for $99, down from its original release price of $299 and the recent price drop from $249.

"Sales of Logitech Revue were slightly negative during the quarter, as returns of the product were higher than the very modest sales," according to prepared remarks for yesterday's earnings call. Lowering the price, therefore, will "generate improved sales," Logitech said.

Logitech already dropped the price of the Revue from $299 in May, but that "had little impact on consumer acceptance," Logitech said. "Our enthusiasm for the promise of the Google TV platform has always been focused on the opportunity to develop another large installed base for our products over time. Up until now, the installed base has remained relatively small."

In a recently blog post the company said it hopes that the $99 price point will remove price as a barrier for buyers. "We expect the lower price, particularly when combined with the upcoming enhancements to the Google TV platform, including the availability of an apps marketplace, should provide the consumer with a compelling value proposition."

Revue users will also automatically receive a software update built on Android 3.1. Among other benefits, V2 will offer a simplified user experience and access to many more apps, made possible by the booming Android Market.

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