Monday, September 08, 2014

Twitter's New “Buy” Button Offers In Tweet Purchasing

Some Twitter users will begin seeing a new option tacked on to some of their Tweets in the form of a 'Buy Button' that will allow you to make purchases directly from several select sources. For the test market the social media site has partnered with several major musicians (Brad Paisley, Eminem and Soundgarden just to name a few), retailers such as The Home Depot and Burberry, and nonprofits (The Nature Conservancy) to let you buy merchandise share from their Tweet.

“Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales,” Twitter group product manager Tarun Jain said in a Monday blog post.

Twitter says an entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery and all your payment will be secured and processed via Stripe's payment system.

Here are just a few of the current groups and artists listed: 
According to Twitter the 'Buy Button' will initially be rolling out to a small percentage of U.S. based users with more availability coming soon

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