"We wanted to give our customers a new way to experience Intel technology," said CJ Bruno, corporate vice president and general manager of Intel Americas. "It's an innovative way for Best Buy's customers to see, touch and engage with our latest products and experiences."
The area will be staffed by specially trained Best Buy Blue Shirts and will allow customers to explore:
- 3-D Printing Experience: On a touch-enabled, Intel-powered laptop, shoppers can design their own 3-D model of a robot and experience 3-D printing as featured robot designs get highlighted in the stores.
- Mars Escape Augmented Reality Game: Use powerful Intel tablets to design and race a Mars Rover. While being immersed in an augmented reality world, the users navigate their virtual space rovers through a physical Mars landscape.
- DJ Remixing Ne-Yo Experience: Budding musical artists can feel what it's like to perform in front of thousands of fans in an immersive, on-stage DJ experience on an Intel-powered 2 in 1 device. In collaboration with singer-song writer Ne-Yo, shoppers can remix his track and create a full-stage experience through controlling the stage lights.
- The Product Gallery: Experience the latest laptops, 2 in 1 devices and tablets powered by Intel processors.
Best Buy has been expanding its partnerships with several companies lately looking for way to engage more customers and offer them more than just the standard shopping experience. Last year they began their partnership with Samsung, placing Samsung Experience Shops in most retail locations. They also have a long standing partnership with Apple and are looking to add similar in-store customer support and experience kiosks from Microsoft, Amazon and Google to offer similar, yet not on the same scale.