Wednesday, March 21, 2012

Intel Ultrabook Temptations What Would You Do For An Ultrabook?

Even if a crowd of people were watching would you break the law in order to get your hands on the latest geek gadgets? How about use your powers of persuasion in order to talk several strangers into helping you out? Exactly how far would you go to get your hands on one of the hottest gadgets our there?

That’s exactly the question Intel Corporation asks in Ultrabook Temptations, a series of six light-hearted experiments filmed in four cities across three countries and recently posted to YouTube.

“People are drawn to Ultrabooks. When you see one, you just want one,” said
Claudine Pache, digital marketing manager for Intel Australia and New Zealand. “We created the ‘Ultrabook Temptations’ to see just how far people would go to get their hands on one.”

The six spontaneously filmed experiments were “temptations” for consumers, encouraging them to go a little beyond their everyday comfort zone to get their hands on a new Ultrabook. For example in one ”daring temptation” an Ultrabook is installed in a display case near a busy area with the simple instruction to “Smash Glass to Win Ultrabook” and a small hammer. Film crews were rolling as several passers-by looked on.

Would commuters prove daring enough to smash the glass in public and claim the prize? As the video above shows the answer is a resounding yes!

All six of the Ultrabook Temptations series videos can be seen at

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