Wednesday, June 13, 2012

Crytek Banking Future On Free-To-Play Games

Popular video game developer Crytek will soon be moving to a free-to-play only business model. All upcoming Crytek projects will consist exclusively of AAA free-to-play games, company CEO Cevat Yerli told Videogamer. This will take effect after the company's current projects area released which includes the latest addition to the Crysys line Crysis 3.

Yerli said:
"As we were developing console games we knew, very clearly, that the future is online and free-to-play. Right now we are in the transitional phase of our company, transitioning from packaged goods games into an entirely free-to-play experience.

What this entails is that our future, all the new games that we're working on, as well new projects, new platforms and technologies, are designed around free-to-play and online, with the highest quality development.

If you look at what kind of games are done in the packaged goods market, with DLCs and premium services and whatnot, it's literally milking the customers to death."

Once Crytek has completed its current contracts with traditional boxed products, the game developer will only produce F2P titles - supported by its new social gaming platform, GFACE. Crytek Kiev's multiplayer FPS title Warface is said to be the company's first foray into the free-to-play sector. Warface is A military shooter set in the near future, the game claims to offer a cinematic experience with next-gen visuals, artificial intelligence, and physics. It is expected to be released in 2012.

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