Saturday, January 26, 2008

Cell Phone Advertising A Revolution??

Not in my mind my, but according to a recent article on top technology executives at the World Economic Forum think so. Mobile Internet and video capable cell phones will eventually let advertisers tailor messages based on a user's location.

Several top cell phone companies might eventually employee "location advertising" enabled by the devices' global positioning system. Personally I have to agree with U.S. congressman Edward Markey, a Massachusetts Democrat, he noted that the prospect of advertisers knowing where users are through GPS was "bone-chilling." Its not bad enough that we can be tracked by "big brother" but now we may have to worry about getting inundated with ads!

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