Tuesday, July 14, 2009

Comcast Expands Online Video Content, Now Features 23 Networks

Comcast has been busy over the past few days expanding their online content catalog. As of today Comcast subscribers will now have the ability to watch popular shows from 23 major networks online for free.

Just days after last week's announcement that Starz Entertainment joined the online on-demand trial Comcast announced that HBO, Cinemax and CBS would also participate in the new program. (read the full press releases: CBS to Participate in Comcast's On Demand Online Nationwide Trial - Home Box Office and Comcast to Launch HBO® and Cinemax® On Broadband for the First Time Nationally Through On Demand Online)

The HBO and Cinemax broadband services will be available as part of Comcast’s On Demand Online trial, accessible via Comcast.net and Fancast.com.

The HBO and Cinemax broadband services will initially provide a combined total of 750 hours a month of programming and will grow over time. HBO and Cinemax will greatly enhance On Demand Online’s line-up which already includes hit programming from Time Warner Inc.’s Turner networks TNT and TBS, as well as Starz.

At launch, the HBO and Cinemax broadband services on Comcast’s On Demand Online will include:

  • Full-length episodes of current and classic HBO series like True Blood, Hung, Entourage, Curb Your Enthusiasm, The Wire, Sex and the City, The Sopranos and Real Time with Bill Maher.
  • Popular theatrical movies including Transformers, The Dark Knight, Tropic Thunder, Atonement, Brokeback Mountain, Michael Clayton, Shrek the Third, Kung Fu Panda, Get Smart, The Bourne Ultimatum, The X-Files: I Want to Believe. Titles coming soon include: Juno, Dr. Seuss’ Horton Hears A Who, Mama Mia! and Burn After Reading.
  • Top classic films such as Jurassic Park, Big, Mrs. Doubtfire, Speed and Rosemary’s Baby.
  • HBO Family programming including enduring favorites like Harold and the Purple Crayon.

Following the launch, HBO and Cinemax programming will be updated frequently, with subscribers having the ability to choose from a number of programs in HD including HBO Films, series, documentaries, sports, specials and comedy as well as theatrical films. Customers will be able to view certain new programs online immediately after they air on television and will have access to an extensive library of past programming.

With CBS joining the fray they become the first broadcast network to participate in Comcast’s technical trial of On Demand Online. During the course of the trial, CBS plans to test various types of current and library content.

CBS, HBO, Starz and Cinemax will join A&E, AMC, BBC America, DIY Network, Fine Living Network, Food Network, Hallmark Channel, HGTV, History, IFC, MGM Impact, Sundance Channel, WE tv, E! Entertainment, The Style Network, G4 and Fearnet to complete Comcast's current line-up.

Comcast subscribers can log in to Comcast.net and Fancast.com to view the online shows and movies which will be streamed online to computers for now, with downloads to mobile devices possible in the future.

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