Friday, December 25, 2009

Hulu Teams With Warner Music Group

Popular video streaming site has added their second major music label this week when they announced it struck a deal to offer some video content from Warner Music Group, one of the four largest recording companies.

"We're pleased to be working with Hulu as we expand our premium ad-supported video strategy to provide our artists with a customized and flexible approach to marketing and monetizing their music," Warner Music executive vice president Michael Nash said in a statement. "Hulu has been a leader and innovator in this space, and we look forward to working with them on creating compelling, content-rich artist channels that will provide a dynamic experience to their fans, while introducing our artists to new audiences online."

Warner, whose music labels include Atlantic Records, Rhino Records and Warner Bros. Records, said artist pages and channels will also be featured on Hulu.

Hulu is most widely known for offering full-length television shows and movies for free but last month the company sign a similar agree with EMI Music, its first major music label. Following that agreement Hulu began offering access to select concert footage and music videos of some of the label's artists.

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