Intel plans to add its spin on Geek Humor with two new ads featured during this years Super Bowl.
The company has purchased three 30-second Super Bowl spots, the first airing during the fourth quarter of the Super Bowl XLIV on Feb. 7. Each commercial employs a sense of what Intel is calling "geek humor" showing that "Intel is a different brand of company."
The ads will center on the 2010 Intel Core Processor family featuring the Core i3, Core i5 and Core i7, which Intel announced earlier this month at the International Consumer Electronics Show.
"We just launched our all new 2010 Intel Core family of processors and were looking for the perfect place to run our newest "Sponsors of Tomorrow" ads, the first to spotlight not only the Intel brand, but our processors as well," said Deborah Conrad, Intel vice president and general manager, Corporate Marketing Group.
Intel also plans to sponsor the Super Bowl Today Post-Game Show, in which the second add will be featured. Presumably the third spot purchased will be a repeat of one of the first spots.
"We could have taken a serious approach to touting the industry's most advanced processors, but the overwhelming success of our ‘Sponsors of Tomorrow' ads tells us ‘geek humor' works," Conrad said. "Our new ads continue to poke fun at smart people, and the folks working at Intel are among the smartest around.
The ads were created by Venables Bell & Partners a San Francisco based ad agency that has created spots in the past for Intel including the 2009 “Rockstar” campaign which was ranked as the fifth most popular campaign in all of 2009 by AdWeek.