Friday, May 21, 2010

Walmart Launches New Online Gaming HUB 'GameCenter'

Walmart has launched their new online gaming hub aptly called GameCenter. Gamecenter will be the mega store's new one-stop online destination for the latest video game previews, first-look exclusives and special Walmart only savings for gamers.

To celebrate the launch, Walmart is offering a $50 eGift Card to customers that preorder a total of three or more of the year’s most anticipated titles including Medal of Honor, Assassin’s Creed: Brotherhood, Fallout: New Vegas and more.

“Walmart Gamecenter combines incredible savings with exclusive gaming content all in a compelling and interactive experience online,” says Kelly Thompson, vice president of merchandising for “Gaming enthusiasts will be drawn in by the exclusive content and developer interviews, while moms will appreciate the special savings only Walmart can offer on the hottest video game titles.”

Each month, Walmart Gamecenter will feature new video games, exclusive content, special offers and more for each featured title. In addition to the new features the site will also offer customers easy access to Walmart’s online Trade-In program, which allows customers to trade in their used video games and earn Walmart prepaid Visa cards in return at

Used gaming consoles as well as video games are eligible for trade-in. Walmart Gamecenter is co-sponsored through a media partnership with Unilever. More information is available at

Source: Walmart Press Release

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