Friday, June 04, 2010

Microsoft Puts An End To Bing CashBack

Sad news today for online shoppers as Microsoft has announced plans to put and end to their popular online rebate program.

Bing CashBack was an MS related service which offered users cash back for buying products after searching for them and purchasing through links. The program, which launched back in May 2008, attracted millions of customers who shopped the more than 1,000 merchant partners who offered cash back to shoppers.

According to a blog post byYusuf Mehdi, senior vice president for Microsoft's Online Audience Business Group, Bing's CashBack program was part of a part of a “test-and-learn” mentality, whereas the company could constantly experiment and learn from their results. As such they felt the program "did not see the broad adoption that we [Microsoft] had hoped for."

The program will be retiring July 30, 2010, though you will have a year to redeem any cashback you have earned through your cashback account consistent with the cashback Terms and Conditions. In addition, Microsoft will provide 12 months of customer support to ensure a smooth transition.

For more information please see the cashback FAQ.

Sad to see the program go, I've found several great deals through the BCB program including many through eBay.  Even though the BCB program is ending MS did leave the door open to a possible replacement. Stating, "we have some ideas for making it easy to get a broader array of products and offers into Bing." There wasn't much elaboration as to what that may be but we'll be keeping an eye out to see!

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