Powermat Charges Up Promotion Through MyTown

Leading Location-based App to Offer Real Life Rewards to Consumers for In-App Activity

Powermat, the worldwide leader in wireless charging, is charging up Booyah’s MyTown location-based gaming experience for more than two million players. Powermat is rewarding consumers for interacting with the brand in MyTown, checking in on-location. In addition to virtual rewards, the campaign will include a first-of-its kind sweepstakes promotion through the “Ultimate Charging Station” page.

During the Powermat campaign, running through June 13, 2010, MyTown players who “check-in” to a Powermat retailer, such as Best Buy, Bed Bath and Beyond, or Target, will unlock Powermat branded virtual items. The players will learn about available wireless charging products and will be able to enter into the sweepstakes to win Powermat’s Wireless Charging System for iPhone® by physically interacting with Powermat products in-store.

“Partnering with MyTown offers us a unique opportunity to engage millions of technology savvy consumers with a unique cutting-edge forum,” said Beth Harrison Meyer, Vice President of Global Marketing for Powermat. “Powermat is all about using technology to enhance consumer convenience. With MyTown, we are reaching the most tech savvy consumers right where they live. What could be more convenient than that?”

Powermat launched its premiere product line in the US in October 2009 and sold in excess of 750,000 Powermat products in the two months after its debut with most stores experiencing severe out-of-stock shortages late in the season. As the first wireless charging system to be made available at mass market retail, Powermat created the category that it now dominates. For the consumer, it’s as easy as plugging the Powermat into the wall once, at only one access point; enabling his/her device with a Powermat receiver, and then dropping and charging. Its simplicity and innovation eliminates the tangle of wires, ensures that devices stay charged without the constant hassle of plugging and unplugging and frees consumers from the angst of running on empty.

MyTown recently surpassed two million registered users and is expanding at a rate of more than 100,000 per week. The Powermat campaign led by Maxus Global (www.maxusglobal.com) and M80 (www.m80im.com), in partnership with appssavvy (www.appssavvy.com), Booyah’s direct sales team partner, includes the first sweepstakes to be integrated within MyTown.

“Powermat, pioneering wireless charging for consumers, is an innovator in consumer tech and we are delighted to have them on board,” said Keith Lee, CEO of Booyah. “Savvy marketers are beginning to see the potential of our vision to blend the real and virtual worlds.”

Unique to Booyah is their ability to blur the lines between the real and digital worlds. With extensive experience in the traditional gaming industry and cutting-edge mobile technologies, Booyah is poised to create new forms of entertainment for the masses and revolutionize the consumer experience. In the massively popular app MyTown users can check in at real-world locations using GPS features to unlock rewards. Players can purchase, upgrade and collect rent on their properties, enjoying MyTown ownership of their favorite real-life places.