Wednesday, June 30, 2010

Amazon Buys Woot, Will We Now See An AmazonOff?

As of today Amazon has officially purchased Woot but don't hold your breathe on seeing an AmazonOff anytime soon. The deal which was formally announced on Woot's company blog leaves Woot as an autonomous unit and not part of the main shopping experience so its highly unlikely we'll see any cross integration marketing strategies and ideas like the all to popular WootOff. (sorry folks)

In a note to Woot employees, founder Matt Rutledge utilizes his all to familiar hilarity and promises that the site and the how its ran will likely go unchanged.

"We plan to continue to run Woot the way we have always run Woot - with a wall of ideas and a dartboard. From a practical point of view, it will be as if we are simply adding one person to the organizational hierarchy, except that one person will just happen to be a billion-dollar company that could buy and sell each and every one of you like you were office furniture. Nevertheless, don’t worry that our culture will suddenly take a leap forward and become cutting-edge. We’re still going to be the same old bottom-feeders our customers and readers have come to know and love, and each and every one of their pre-written insult macros will still be just as valid in a week, two weeks, or even next year. For Woot, our vision remains the same: somehow earning a living on snarky commentary and junk."

For the most part there was little information that was actually disclosed but it does make for some funny reading, hey this is Woot after-all.

The Texas-based company was originally launched way back in 2004 as a single site and has since grow not only in size but in popularity. Today hundreds of thousands of deal seekers flock to the site. One of the more popular deals is the Woot-bag-o-crap, Two for Tuesdays and of course the aforementioned WootOff.

1 comment:

  1. Anonymous11:51 PM

    in the old days... w00t (wow ! loot), need i say more ?

    w00t w00t !


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