Wednesday, April 25, 2012

Apple Announces WWDC Dates, Sales Out In Two Hours

Earlier today Apple announced the dates for its annual Worldwide Developers Conference (WWDC), June 11-15 in San Francisco, however would be attendees that didn't act fast have already missed out as Apple has confirmed the event sold out in just under two hours.

“We have a great WWDC planned this year and can’t wait to share the latest news about iOS and OS X Mountain Lion with developers,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iOS platform has created an entirely new industry with fantastic opportunities for developers across the country and around the world.”

The WWDC is one of Apple's main events featuring topics ranging from new products to workshops meant to aid developers. Apple says that this year's WWDC will focus on both iOS and the upcoming update to OS X Mountain Lion. The event is also slated to have more than 100 technical sessions led by Apple engineers, along with the annual Apple Design Awards. More than 1,000 Apple engineers will be on hand, offering code-level assistance and other advice on developing for the Mac, iPhone, and iPad.

Activities at Apple’s WWDC 2012 include:

  • more than 100 technical sessions presented by Apple engineers on a wide range of technology-specific topics for developing, deploying and integrating the latest iOS and OS X technologies;
  • 100 hands-on labs staffed by more than 1,000 Apple engineers providing developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS and OS X technologies in their apps;
  • the opportunity to connect with thousands of fellow iOS and OS X developers from around the world—last year more than 60 countries were represented;
  • engaging and inspirational lunchtime sessions with leading minds and influencers from the worlds of technology, science and entertainment; and
  • Apple Design Awards which recognize iPhone, iPad and Mac apps that demonstrate technical excellence, innovation and outstanding design.

Given Apple success and the popularity of the platform the quick sell-out is hardly a shock: A year ago, the $1599 WWDC tickets sold out in under 12 hours. With Apple's recent successes the event is even hotter than before.

As with previous years ticket purchasers needed to be members of the iOS Developer Program, iOS Developer Enterprise Program, or Mac Developer Program. The fact that they sold out so quickly shows just how many developers are out there working on Apple related projects at this time.

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