Saturday, October 13, 2012

Best Buy Plans To Price Match Match Online Retailers And Offer Free Shipping

Looking to regain some of their in-store business Best Buy has announced plans to price match any online retailers’ lower prices as well as offering free in-home delivery of any products purchased in-store that aren't currently in-stock.

Price-matching is effective immediately but only runs through Dec. 24 and doesn’t apply during Thanksgiving week or on Cyber Monday. Best Buy also said in their statement that it’s “giving our front line employees the opportunity to match a competitor’s price when it makes sense.” In other words, if you find one of those crazy ridiculous deals like a $10 PlayStation 3, Best Buy most likely isn’t going to match it. In general though, the company’s new plans gives the guys and gals in blue shirts fairly wide discretion to give customers discounts that get them to the checkout counter.

Best Buy customers were already offered a price-matching guarantee in plan, however in the past the company was reluctant to price match online sales from even other brick and mortar locations let alone e-tailers. This new plan is directly aimed at competing against online retailers such as Newegg and Amazon.

As more customers have moved their shopping online Best Buy has had to rethink many of their in-store policies. The changes to the price match policy is just the latest move by the company to get consumers back into their stores. A few years ago the company dropped their restocking fees so that customers no longer had to worry about loosing money on their returns. Earlier this year they extended their Perfect Match Promise a program which provides customers with 30-day price matching, free support, and returns.

More details on the retailer's price match policy for local competitors can be seen at website.

Source: Wall Street Journal

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