Sunday, March 27, 2011

AMD Challenging NVIDIA's World's Fastest GPU Claims

Laying out bold claims like "world's fastest" is nothing new and by now we should all be use to the marketing schemes that companies use to pry our money out of our hands. Savy consumers should know to wait for reviews, benchmarks and thorough testing before they jump on the band-wagon just because a company claims the top dog title.

This week, however, AMD has decided it wants to challenge the claims Nvidia is making about its latest graphics card, the GTX 590. When AMD launched the Radeon HD 6990, the company of course laid claims to the title of the fastest card on the market. The company even showed the card scored highest ever score using 3DMark 11 benchmark. Fast forward to a few days ago, when NVIDIA released the GTX 590, and NVIDIA is now claiming the fastest card title, but has not released any test scores to back that claim up.

Now AMD wants proof, and has challenged NVIDIA to prove its claim as to the title of fastest graphics card on the market. In a recent blog post Dave Erskine the Senior Public Relations Manager for Graphics Desktop at AMD threw out the challenge:

We combed through their announcement to understand how it was that such a claim could be made and why there was no substantiation based on industry-standard benchmarks, similar to what AMD did with industry benchmark 3DMark 11, the latest DirectX® 11 benchmark from FutureMark.  
So now I issue a challenge to our competitor: prove it, don’t just say it. Show us the substantiation. Because as it stands today, leading reviewers agree with us here, here, here, and here that the AMD Radeon HD 6990 sits on the top as the world’s fastest graphics card.

The gauntlet has been thrown down, it'll be interesting to see how (or if) NVIDIA responds. We know this is really just a war of the words between two rivals but I think its going to be fun to see how it plays out.

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