Tuesday, May 06, 2008

Take-Two Sues Over Pulled GTA 4 Ads

Reuters reports that Take-Two Interactive Software Inc., the publisher of the controversial "Grand Theft Auto 4", has sued the Chicago Transit Authority in Manhattan federal court for violating its free speech and contractual rights, saying it pulled its posters within days of the ads first appearing on April 22.

Take Two accused the Chicago Transit Authority and its sales agent, Titan Outdoor LLC, of violating a $300,000 ad campaign agreement that included running "Grand Theft Auto 4" poster ads on the sides of buses and transit display spaces throughout the Chicago transit system scheduled for six weeks between April and June.

The suit seeks an order for the transit authority to run the ads as well as monetary damages of at least $300,000.

"Although we prefer to resolve these issues amicably," a Take-Two spokesperson said in a statement, "the CTA has refused to discuss with us its outrageous decision to pull advertising for the critically acclaimed game Grand Theft Auto IV while running ads for other forms of popular entertainment with similar content, including mature-themed TV shows and R-rated movies."

A CTA representative said at the time that the decision to pull the campaign was made not because of complaints over the GTA IV ads, but due to complaints over a series of ads that Take-Two ran in 2004 for Grand Theft Auto: San Andreas. However Reuters reports that the suit said ads were removed following a report by a Fox News affiliate that questioned why the ad was allowed to run after a wave of violent crimes in Chicago,.

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