Wednesday, May 06, 2009

Green Day Teaming With Comcast For Exlusive Video Content

Comcast Partners With Green Day To Provide Exclusive First Look At Live Performances From New Album

More than 30 Green Day Videos, Concerts and Behind-the-Scenes Footage Also Available Together for the First Time in HD

Philadelphia – May 6, 2009 – Comcast is providing exclusive, advance access to live performances from Green Day’s first new album in nearly five years, “21st Century Breakdown” due out on Reprise Records on Friday, May 15th, as well as more than 30 of the band’s videos and concerts in HD, the company announced today. Comcast Corporation, the nation’s leading provider of entertainment, information and communications, is providing this one-of-a-kind HD collection, including 10 live songs from a recently recorded concert at Oakland’s Fox Theater - in HD - along with the music video for the album’s first single, “Know Your Enemy,” starting May 7, On Demand and on Comcast also has created a breakthrough television ad featuring the band performing the new single.

"Comcast is debuting an exclusive collection of 30 Green Day videos, plus live performances of nine songs from the band's yet unreleased new album, all in crystal-clear HD," said Derek Harrar, Senior Vice President and General Manager of Video Services for Comcast. “If you like music and you like HD, Comcast is a must have.”

"The Comcast On Demand service brings people who weren't able to attend the Fox Theatre show right to the performance, allowing us another way to connect with our fans," says Green Day’s Billie Joe Armstrong. "The technology is amazing — now people can watch this performance, as well as 30 of our videos whenever they want either on TV or on the web."

As part of this partnership, these brand new videos of live performances from a soon-to-be-legendary Green Day concert, which David Fricke of Rolling Stone described as a “stunning” performance of music from “Green Day’s best album,” the upcoming “21st Century Breakdown,” two videos will debut On Demand every week for five weeks. Comcast will make this content, including an exclusive interview with the band discussing the making of the new album, available On Demand under “Top Picks,” under “Green Day HD” and on With 50-60 million music videos watched every month, music continues to be one of the most popular categories of On Demand programming and Comcast offers everything from videos to live performances across a wide range of music genres.

Comcast’s Green Day partnership, blockbuster movies, new television series and other new viewing choices are part of the company’s commitment to deliver exponentially more quality content choice on TV, including more HD, sports, movies, kids’ programs and network TV shows. On Demand currently offers customers thousands of kids and family entertainment choices among the more than 10,000 programs available throughout the course of a month, including more than 1,000 choices in HD available at any time. Currently, Comcast customers view more than 300 million On Demand programs a month.

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