Wednesday, April 01, 2009

YouTube Partners With ABC, Disney & ESPN To Offer Content

youtube logoEarlier this week YouTube announced a partnership with the Disney/ABC Television Group. The new partnership will bring short-form content from the Disney/ABS's companies including ABC Entertainment, ABC News, ABC Family, SOAPnet, and ESPN.

O the new ABC's YouTube channel, which officially launches in early May, you'll find clips of popular prime-time shows like Lost, Desperate Housewives and Grey's Anatomy, as well as behind-the-scenes footage, celebrity interviews, online-only specials and a lot more. These won't include full length features rather short clips or highlights.

ESPN's YouTube destination officially launches in mid-April, but if you go there now you can get a preview of the kinds of sports videos that will be uploaded to the channel: Sportscenter highlights, sports chatter from Bobby Knight, exclusive interviews with athletes like T.O. and, of course, the crazy commentary of Dick Vitale. In addition, ESPN's own Video Player will be integrated into the page, allowing fans access to the features and functionality that are already familiar to them. There will be more short-form content available through the YouTube player on the page.

Unfortunately we'll still see the new InVideo overlays, the new in video animated ads that appear over a portion of the content. Disney/ABC and ESPN will be allowed to sell their own advertising inventory within their own channels so we'll probably see ads from various shows within their network.

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