Wednesday, April 01, 2009

BBC World News Joins The 1Cast Network

1cast logoWorld’s Largest Broadcast News Operation Partners with 1Cast for First multi-platform Video Product

CTIA, Las Vegas, April 2, 2009 — 1Cast, the revolutionary broadcast platform that delivers up-to-the-minute news video to the web and to subscribers’ Smartphones, today launched a multi-platform partnership with BBC World News to distribute the global broadcaster’s daily news content to consumers.

The BBC is the world’s largest broadcast news operation, producing 120 hours of output each day, from over 2,000 journalists and 70 international newsgathering bureaux, and broadcasting in 32 languages. BBC World News, a member of the BBC’s commercial group of companies, reaches 287 million households in over 200 countries, across television, online and mobile. The agreement with 1cast brings the potential to reach many more through its multi-platform offering.

“The way people consume news is changing all the time, and it’s up to broadcasters to keep pace with this. Delivering news when people want it, incorporating it into their lifestyles rather than expecting them to accommodate us, is hugely important. Our agreement with 1Cast allows us to distribute our content on demand across multiple video platforms, augmenting our existing tri-media offering.” said Beth Clearfield, Vice President of Digital Media and Business Development, BBC Worldwide America.

“The BBC shares the same vision as 1Cast,” said Anthony Bontrager, President of 1Cast. “Video content should be available whenever and wherever consumers want in an easily consumable format. 1Cast has become a leader in the seamless distribution of video news across various platforms, and we’re excited to have the BBC join us with its vast breadth of news content and massive audience.”

1Cast is a digital newsstand that gives viewers more control over the content they consume. Viewers simply select the topics they care about most, and 1Cast delivers up-to-the minute newscasts of video clips from leading news sources, including the Associated Press, Reuters, CNBC,, Dow Jones, The Wall Street Journal Digital Network, and now BBC World News.

News content from 1Cast is consumed on the go, via the iPhone, iPod Touch, Android mobile phone or on the web, and is updated continually throughout the day. Users can also share their personalized newscasts with friends via email or on platforms such as blogs, social networking sites and other web portals using the 1Cast embeddable video player.

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