Tuesday, March 17, 2009

1Cast Adds New Global Media Partners

1CAST Says CNBC, Wall Street Journal Digital Network, Reuters, Bloomberg, AFP, CNBC are among first to distribute news content on new online platform

Up to the Minute Video News and Headlines From Global News Leaders Will Be Pushed to Viewers’ Screen of Choice – Smartphone or Desktop

Crucial memory selectorKIRKLAND, Wash., March, 17 20091Cast, the revolutionary broadcast platform that delivers up-to-the-minute news video to subscribers’ smartphones and the web, today announced that CNBC, The Wall Street Journal Digital Network, Reuters, AFP and others are among the premiere news partners who are distributing their daily news content to consumers via the 1Cast service.

With this initial slate of partners -- Agence France-Presse, Bloomberg, CBC, CNBC, Reuters and The Wall Street Journal Digital Network, which includes WSJ.com, MarketWatch.com, Barrons.com and AllThingsD.com -- 1Cast becomes the largest video news service of its kind, ensuring that consumers have access to the very latest video news coverage of their favorite topics on the desktop and their smartphone devices.

“Consumers are clearly interested in easily accessing and viewing a broad spectrum of news programming and consuming it on their terms, whenever they want and wherever they are," said Anthony Bontrager, President of 1Cast, Inc. "As the leading single source of free, near real-time video news programming from some of the world’s most respected news organizations, 1Cast helps consumers quickly and easily find and enjoy the news that matters to them most.”

1Cast’s personalized news service gathers content from top news sources and enables consumers to create personalized video playlists or “Micro-Casts” on specific topics that they select. Updated continually throughout the day, consumers can visit 1Cast on the web or on their iPhone or Android smartphone to get current news on their own schedule. Users can also share these Micro-Casts with friends through email or on common web publishing platforms such as blogs, social networking sites and other web portals via the 1Cast embeddable video player.

What content owners say about 1Cast

“AFP covers news from all corners of the world and now consumers can choose personalized news on their laptop and share across platforms to their iPhone and soon other devices,”said Gilles Tarot, Sales and Marketing Manager for North America at Agence France-Presse (AFP). “Through 1Cast’s compelling service, AFP will bring users breadth and scope to the news of the day.”

"We are thrilled to be delivering our news content to 1Cast’s customers, and to be a part of this exciting new market," said Bob Kerr, Director of Business Development, CBC. "This is an important milestone in our continued expansion into new vertical markets."

“We are delighted to make our programming available through 1Cast’s innovative service, which enables the delivery of up to the minute news content to a wider audience and enhances the consumer experience,” said Sebastian Laver at Reuters.

About 1Cast

1cast is the world’s first desktop and mobile broadcast news and information service to put users in control of what, when and how they consume video news content. 1Cast’s unique video search and newscast platform delivers near real-time video clips of the latest headlines in business, politics, sports, technology and entertainment. Viewers can also create personalized newscasts around the topics and people they are most interested in and access these personal channels across any broadband enabled or wireless device. News networks worldwide use 1Cast to reach new audiences, ensure their current audience can engage with their content in a uniquely relevant manner and to further monetize their daily news programming. Advertisers partner with 1Cast because the company is a trusted source of professional, high-quality news programming that can be delivered in a highly targeted manner across multiple platforms. 1Cast is backed by Eagle River Holdings, LLC. For more information, visit http://www.1cast.com.

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