Monday, March 24, 2008

NBA In 3-D

What’s the next best thing to being at a live NBA game? How about watching it in 3D? Mark Cuban is using his NBA team, the Dallas Mavericks, and the Magnolia Theatre in Dallas to orchestrate a rare 3-D broadcast of a live event.

"I think 3-D will play a huge role in out-of-home entertainment for the next few years," said Cuban, founder of HDNet. "It will be a unique experience for watching sports, concerts and special events that only theaters will be able to offer."

Tuesday’s game between the Dallas Mavericks and the Los Angeles Clippers will still be televised in traditional 2D, but will also be broadcast in 3D using the same technology used to shoot the “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour” movie.

FSN Southwest is producing the event along with 3-D production innovator Pace, which supplied its Fusion 3-D camera system and mobile unit as well as the production crew. The game will be displayed at the Magnolia Theatre in Dallas on a 40-foot screen. Two Sony SXRD 4K 10,000 lumens digital cinema projectors will also be used.

Pace and the NBA began testing 3-D theatrical broadcasting about a year ago when they presented invitation-only live 3-D HD viewing parties of the NBA All-Star Game in Las Vegas.

In addition, the NBA's Cavaliers and Pace offered a live screening in Cleveland's home arena of the NBA Finals from San Antonio in 3-D HD. The March 25 broadcast will be the first NBA game to go to a theater.

Read more from the Reuters article.

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