Thursday, March 20, 2008

Unlimited Music For iPod/iPhone

Apple is reportedly mulling unlimited music bundle. The new business model would give customers free access to its entire iTune music library in exchange for paying a premium for its iPod digital music players and iPhones.

The Financial Times reported on Wednesday that Apple is supposedly in negotiations with big music publishers to provide a "all-you-can-eat" service for its customers.

According to the Financial Times, research has shown that consumers would pay a premium of up to $100 for unlimited access to music for the lifetime of the device or a monthly fee of $7 to $8 for a subscription model. According to Ars Technia Apple wants to make the premium about $20, arguing that it should cover the "average" consumer's downloads. However sources cited by the Financial Times say music labels are looking for numbers closer to the $80 users pay for Nokia's "Comes With Music" program.

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