Thursday, November 13, 2008

Gaming: EA Announces EA Sports Active

Following on the success of Wii Fit EA has decided to jump into the fitness games arena with a new game called "EA Sports Active."

The game which was developed in collaboration with fitness experts is being geared more specifically for women, however EA does note that "EA SPORTS Active is perfect for the whole family."

"EA SPORTS Active and our entrance into the fitness space is an exciting and groundbreaking milestone for EA SPORTS," said Peter Moore, president, EA SPORTS. "As we continue to expand our brand, we have a real opportunity to redefine the home fitness experience with a more Western cardiovascular approach and exercises that will appeal to a diverse audience, getting people off the couch and into shape while interacting with our products in a way never before possible. EA SPORTS Active costs less than a gym membership, it provides a variety of exercises unlike a one dimensional in-home fitness contraption, and it delivers an interactive experience that you don't get from a DVD - this is a true fitness revolution and a space in which we intend to be leaders."

EA SPORTS Active features a wide variety of interactive activities combined into a circuit that targets both the upper and lower body as well as cardio, and supports two players to allow family or friends to get fit together. EA SPORTS Active provides a new level of motivation with on-screen, real-time feedback on your workout such as calories burned, while also allowing you to adjust intensity levels. The game will ship with two specially-designed leg straps that hold the Wii's Nunchuk controller to track lower body movements, as well as a resistance band to support a number of upper body strength training exercises.

For more information read the official EA Sports press release or visit

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