YouTube has partnered with Amazon and iTunes to to incorporate an e-commerce element into its video pages. "Click-To-Buy", places links on pages allowing users to, at the click of a mouse, buy and download anything from music, books, games and other products related to the content they are viewing within the YouTube video directly from the YouTube platform.
"Today, we're taking our first steps to providing YouTube users with this kind of instant gratification, by adding 'click-to-buy' links to the watch pages of thousands of YouTube partner videos," YouTube said on its Web site. "Click-to-buy links are non-obtrusive retail links, placed on the watch page beneath the video with the other community features."
So along with rating, sharing, and commenting on videos, YouTube users can now click on links to buy songs, books, and movies featured in online videos. For example, EMI's official video for Katy Perry's "I Kissed A Girl" now includes "Download this song" links to Amazon's MP3 Store and Apple's iTunes Store.