Monday, December 29, 2008

Dell's Macbook Air Killer

 dell adamo logoRumors have hit the web following a short lived post on luxury products website that Dell will be creating a new ultra-light, ultra-thin, Macbook Air killer called the “Adamo Thirteen”.

The rumors all began with a NY Times BITS blog post which showed an extract from which read: “Rumor has it that Dell is coming out with a computer called Adamo that will rival the MacBook Air.” has since removed its reference to Dell’s Adamo product and marketing material.

Dell spokesperson Bob Kaufman latter made a confusing confirmation that the Adamo image used in the Uptown Life article was a genuine Dell advertisement. "We did this to wake up the personal computing category and create some buzz," Kaufman said of Adamo ad. Kaufman later indicated that Dell was only confirming the “Adamo by Dell” image and not the text confirming that Dell was working on a “rival to the MacBook Air” which is quoted in this post.

Dell has recently registered the trademarks of "Adamo" and "Adamo by Dell." The company has also set up the Adamo by dell website, which currently only bears a landing page. The trademarks cover computer hardware, including possibly desktops and notebooks, which may encompass the rumored Adamo Thirteen.

Over the weekend TG Daily dug through Googles Cached pages to gather an information on what they speculate might be the specs of the new notebook.

TG Daily suggests the Adamo Thirteen will feature an ultra-thin 3.5 mm (0.14”) 13” screen anIntel 45 nm Core 2 Duo processor. Optical drive options are likely to include a 8x slot-load DVD burner or an optional 2x Blu-ray/DVD-RW drive (with SATA interface). The option list includes Displayport-to-VGA, Displayport-to-HDMI and Displayport-to-DVI converters.

It is suggested that Dell will be offering solid state disk drives (SSDs) throughout the product line. The capacity is said to be (well beyond 100 GB), which suggests that Dell will be offering either 128 GB, Intel’s 160 GB or possibly Samsung’s 256 GB drive, which went into mass-production recently. Strangely enough, Dell has not listed SSDs for the Adamo, but included (external) 2.5” 5400 rpm hard drives with 250 GB and 500 GB capacity, as well as an 8 GB USB memory key.

At this point everything is pure speculation, however TG Daily cited sources saying that the new Adamo line is expected to be unveiled at CES. Reports on DigiTimes suggest the new Adamo could be priced upwards of $3,000.

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