Earlier this week it was announced that Turner Broadcast and the NBA had teamed up with Cinedigm Digital Cinema to broadcast TNT's "NBA All-Star Saturday Night" live in 3-D.
In all 80 digitally equipped theaters in 35 states across the United States will broadcast the game. Participating theater chains include Carmike Cinemas, Celebration Cinemas, Cinema West, Emagine, Galaxy Theatres, Marquee Cinemas, MJR, NCG, Rave Motion Pictures, Showcase and UltraStar Cinema.
The event will employ Cinedigm's CineLive technology, which enables live 2-D and 3-D streaming currently to more than 80 theater complexes with more than 160 3-D screens in the U.S. Cinedigm expects to further expand its CineLive network throughout 2009 to at least 150 locations.
The 24th annual NBA All-Star Saturday Night broadcast, expected to be one of the year's most watched sporting events, is scheduled to air on Saturday, February 14th, 2009 at 8 pm ET on TNT. NBA All-Star Saturday Night on TNT last year was the most watched in the event's 23 year history.
Readers may recall that earlier this year Mark Cuban and the Dallas Mavericks broadcast their March 25th games against the L.A. Clippers in 3-D.
For fans looking to experience the live 3-D action you can find the closest theater near you by visiting the Cinedigm Digital Cinema homepage. And for even more details checkout the NBA's official press release.
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