Like It or Not Facebook Plans to Force Feed You Ads [Update]

[Update] Adblock Plus, one of the best-known tools for blocking ads on the internet, claims to have a workaround that can defeat Facebook new advertising system. According to an official Adblock Plus blog post, users of the software can simply add a single line of code to their filters to make Facebook's ads go away. In response Facebook states, "We're disappointed that ad blocking companies are punishing people on Facebook as these new attempts don't just block ads but "other" Facebook content as well.."


Bad news for you Facebook users out there that are trying to get a little reprieve from the incessant bombardment of ads. Starting this week the social media giant will be employing new measures to bypass and block the most popular ad-blocking technologies out there. Meaning like it or not Facebook is going to be cramming as many ads as they can down your throat!

Facebook has announced that they will be taking measure to modify the digital signature of ads on its website so they are displayed to all users - this new modification is expressly meant to bypass most current ad-blocking apps. Meaning that all users, even those running browser extensions like Ad-block will now see apps on Facebook and in their timelines.

In an attempt to just justify the move Facebook says they are continuing to build "more powerful tools" which let users control the content of advertisements they see, ostensibly allowing users to cater ads to their interests. Though you still can't remove them, or limit them in any way!

We’ve designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software. When we asked people about why they used ad blocking software, the primary reason we heard was to stop annoying, disruptive ads. As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software.

In a statement to the Wall Street Journal, Andrew Bosworth, Facebook's vice president of its ads and business platform stated, "We are making it harder for ad blockers to be effective on Facebook for desktop," describing the issue as a matter of principle.

"Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on,” said Bosworth. "This isn’t motivated by inventory; it’s not an opportunity for Facebook from that perspective. We’re doing it more for the principle of the thing. We want to help lead the discussion on this."

By continuing to force more and more ads on users Facebook ensures their cash cow will continue to be profitable. As we recently reported the company reported billions of dollars in profits this past quarter, due by and large to their ad unit. By ensuring more users see more of their ads the company stands to continue those gains.

Ads and ad-blocking are hardly new. From day one advertisers were looking for ways to monetize websites to their fullest, and ad placement was a cheap and easy option. Unfortunately, these days being bombarded with an overload of ads on your favorite websites is all too common. This has resulted in a great deal of backlash from users and a substantial growth in the development of ad-blocking technology.

In 2016, 69.8 million Americans will use an ad blocker, an increase of nearly 35% from last year, research firm eMarketer says. Next year, that figure is expected to grow another 24% to 86.6 million people. Ad-blocking software is more common on desktop computers and laptops than on smartphones. Though the number of people using ad blocking software on smartphones will jump nearly 63% this year, eMarketer projects.

From a technical standpoint, Facebook is able to circumvent ad blockers relatively easily because of the way it loads ads into the service using their own servers. Many ad-blockers rely on the fact that online publishers and media companies utilize links and scripts from third-party companies to help display ads on their webpages and services. This make those ads much more easily identifiable to blocking technologies.

By modify the digital signature of their ads Facebook believes it will be too costly and time-intensive for developers of ad-blocking software to code in a fix to the issue. For now at least, it appears Facebook as won at this cat and mouse game, though we expect developers are working at workarounds as we type! 

Facebook Shows That Selling Your Data Continues to Be Big Business!

When Facebook reported their quarterly earnings  earlier this week one thing was glaringly true; the company is making more money of you than ever before! According to their own estimates Facebook earns roughly $3.82 per user, multiple that by the more than 1.7 billion active users, and you can see why the social media giant was able to usher in another $6.44 billion in revenue.

Facebook ARPU for Q2 2016

Facebook's main money stream has continued to be ad revenue, hitting more than $6.24 billion with  Mobile ad revenue taking the highest share (84 percent) at $5.42 billion. Facebook is now in fact pushing so many ads and making so much money on you the user, that they have in effect ran out of ad space.

When it comes to on site and in app advertising the company has it a wall of sorts, or the tip of what they are calling  “ad load”—the volume of ads its users typically see. Right now they believe they are in a "green zone” which means they don’t think they can push many more ads to users than they are already seeing during the time they are spending on the site without users becoming overwhelmed or overly annoyed (I personally think most already are!).

In short, Facebook is say they are about to max out on the number of ads it can show users without coming up with even more ways to push ads to you. This means it will need to find other ways to grow the company’s ad business moving forward, they simply don't believe increasing the number of ads it shows people will not be an option.

“The optimal ad load is really a mix of art and science,” Wehner said. “We also want to be thoughtful about making sure each person’s overall feed experience has the right balance of organic and ad content.”

This is why we see the company making bigger pushes to become a "video first" social network. During this week's conference call Chief Executive Mark Zuckerberg said the company sees “a world that is video-first, with video at the heart of all our apps and services.” Facebook executives also noted that video is playing a large part in driving up time spent on the social network. More time, means more advertising dollars!

Facebook uses a targeted advertising system, in layman's terms they collect as much of your data as possible and either sell or use that data to offer advertisers more lucrative ads and it appears to be working and working well.

Facebook promises that with their targeted advertising you can "reach the right people, every day, everywhere, to get more traffic and sales for your website". Their system not only utilizes traditional  things like demographics: age, gender, race, occupation ect but they also use site specific items. Things like your listed hobbies, favorite bands or brands, Facebook likes, location and check-ins. Beyond just what you do on their own site Facebook also tracks browsing and spending habits on other sites, giving company's a much more accurate picture of who you are and what you do!

What does this all mean? Well at the end of the day it means that, user willing, Facebook will continue to collect all the data it can on you, and they will continue to make as much money as possible off of that data! It also means that we can expect to see more adverting on Facebook's other services, as well as more in app and in video advertising. Pretty much we'll just see more ads period!

Facebook Message Scanning Lawsuit - What You Need to Know!

Earlier this week U.S. District Judge Phyllis Hamilton passed down a ruling that Facebook Inc must face a class action lawsuit in which the social media site is accused of violating its users' privacy by scanning the content of messages they sent to other users for advertising purposes.

At the heart of the lawsuit, which was initially filed in 2013, are allegations that Facebook actively scanned the content of private messages sent between users for links to websites and would then count any links in a tally of "likes" of the pages. These "likes" would then be used to compile user profiles, which in turn were used for building a database that was used for delivering targeted advertising to its users.

In basic terms, Facebook would use tools to read private messages for the most popular links being shared across its own site, even if they were sites or pages not within Facebook. That information would then be used to target advertising to each user. This data most likely would also be shown to prospective advertisers to help bolster sales of advertising via Facebook allowing them to profit from your personal information.

The complaint, filed by Facebook user Matthew Campbell, alleged that the scanning of these private messages violated both federal and California state law. Facebook had originally argued that the alleged scanning of its users' messages was covered by an exception under the federal Electronic Communications Privacy Act for interceptions by service providers occurring in the ordinary course of business. However, judge Hamilton dismissed those claims stating that Facebook had "not offered a sufficient explanation of how the challenged practice falls within the ordinary course of its business."

The case is Campbell v. Facebook Inc, U.S. District Court, Northern District of California, No. 13-5996 and seeks class action status on behalf of all U.S. users who sent or received private messages that included website addresses in their content. As reported by Bloomberg the suit is seeking as much as $10,000 in damages for each user and could benefit all users of the site.

Facebook is not alone in facing these allegations. Lawsuits against Internet companies and social networks are multiplying as more users become more aware of how much personal information these sites are collecting, how they are using it and how they are revealing it to third parties, often without end user knowledge. Google Inc., Yahoo! Inc. and LinkedIn Corp. also are facing accusations of intercepting communications for their profit at the expense of users or non-users.

Facebook Will Soon Offer More Controls Over Targeted Ads

Facebook users may have recently started to notice more and more ads on the social media site that seem to 'know' what they've been doing online, the pages they like, or the searches they make. These 'targeted ads' are nothing new to the site, but soon you'll see more of this is a type of interest-based advertising.

On Thursday, Facebook announced that is will take a few new steps to improve their targeted advertising system. Adding in ads that not only cover your Facebook activity, but also your web searching and browsing history. However, the company has said they are also giving users more control as to what is shared and what ads they'll see. In their announcement Facebook said users will soon be able to opt out of their targeted ad system completely through controls in their Web browser and iOS and Android phones. 

You can opt out of Facebook's ad targeting in your web browser using the industry-standard Digital Advertising Alliance opt out, and on your mobile devices using the controls that iOS and Android provide.

Here's the details of how to opt out:

• Go to the Digital Advertising Alliance at www.aboutads.info/choices/
• If you are using an ad blocker or anything else that blocks cookies, you will have to turn that off.
• On the first screen, select the "companies customizing ads for your browser" tab.
• Scroll down until you see Facebook.Click the check box next to Facebook. Then click "submit."
• You can also opt out on your phone.
• For iOS users, open settings and go to General>Restrictions>Advertising under "Privacy" section. Select "limit ad tracking."
• For Android users, go to Google Settings>Ads>Opt Out of Interest-Based Ads and you're done.

For those that don't mind a few ads or want control over the other ads within the Facebook system. Facebook is introducing ad preferences, a new tool accessible from every ad on Facebook that explains why you’re seeing a specific ad and lets you add and remove interests that you are shown. So for instance, if you’re not interested in electronics, you can remove electronics from your ad interests.

Amidst User Feedback Mozilla Dumps New Tab Ad Placement In Firefox

Earlier this year Mozilla revealed a new plan to place advertisements in the Firefox 'New Tab' page until the user has begun browsing. A plan which, we feel, rightfully met with enough negative feedback that it has caused the company to change course and explore options for other features in the Firefox new tab page.

In a blog post, Mozilla's vice president of Firefox Johnathan Nightingale wrote:

A few months ago Darren posted about some experiments we wanted to do with the new tab page. It didn’t go over well. A lot of our community found the language hard to decipher, and worried that we were going to turn Firefox into a mess of logos sold to the highest bidder; without user control, without user benefit.

That’s not going to happen. That’s not who we are at Mozilla.

While it appears as though this plan was foiled by strong user feedback the company hinted that we may still see some new changes. Nightingale added that Mozilla will still be experimenting with other features in the Firefox new tab page in its pre-release channels.

According to the posting the company plans to test a mix of their own sites and other useful sites on the Web as well as potentially adding in a few layout changes. Nightingale suggested that these tests are,"purely to understand what our users find helpful and what our users ignore or disable." Stating that for now at least these tests are not about revenue and none will be collected. He did however leave the door open to future revenue generation through "sponsorship" which may come down the road.

Verizon And AT&T Launch Targeted Ad Services

Wireless providers AT&T and Verizon have announced the launch of two similar services offering customers a free opt-in, location-based text messaging alerting service which target customers with various services, coupons and promotions through online or mobile advertisements. Known as Verizon Selects and AT&T Alerts the two programs will use geo-location technology and consumer preferences to deliver offers, rewards, and coupons without the need of download an application.

AT&T wireless customers can text “JOIN” to ATTAlerts (288253787) to opt-in to the service and begin receiving discounts, rewards and offers via text message when they are near participating retailers and brands such as Gap, Staples, Zales, Last Call by Neiman Marcus, Duracell, Motorola or Discover. Customers can customize offer preferences and settings to receive offers most relevant to them by visiting http://alerts.att.com/join. Text messages to and from AT&T Alerts are free. As an added bonus, customers who sign-up for AT&T Alerts will receive $5 off with a $10 minimum purchase at ATT.com

AT&T wireless customers can visit http://alerts.att.com/join to sign-up and learn more, or text “JOIN” to ATTAlerts (288253787) from their AT&T wireless phones.

Beginning this week select Verizon customers can expect to receive invites to the new Verizon Selects services which the company says customers can opt-in or or out of at any time. Additionally they change their choices at any time at the Verizon Selects site or opt into or out of several other Precision Market Insights solutions that provide customers with an opt-out choice.

“We are asking customers to opt-in to Verizon Selects because of the types of information being used and because the capabilities provided to third-party marketers gives them the ability to reach customers directly,” the company wrote on its website. “It’s important to remember that Verizon DOES NOT share information that identifies customers personally outside of Verizon.”

Source: Verizon | AT&T

Cable TV: Legal False Advertising

MSNBC recently discussed how Cables companies such as Comcast squeeze more and more out of your wallet. The article titled "Cable TV: King of misleading come-ons" points out ways Comcast mis-leads its would-be customers with teaser rates and promotional ads that never clearly explain their charges.

On mailers sent to Seattle-area residents, the introductory period was not defined. When did it end? Whenever Comcast called. And despite the abundant small print on post cards sent to Seattle-area TV watchers — which numbered 300 words or more — the real price of the service (ultimately about $150 a month) never appeared once

In a 2006 out-of-court settlement between the Comcast and the Massachusetts state attorney general, the attorney general said “Comcast, and its predecessor, AT&T Broadband, engaged in a series of unfair practices in the advertising and sale of its cable television services, including advertising limited time offers of free or reduced rate digital cable packages without adequately disclosing to consumers what the actual price of those services would be during and after the promotional period.”

Is this surprising? No we've all know for years that cable companies are monopolizing the markets. Ask any Comcast customer how much their bills have risen over the years and how little content has risen. Add on internet fees and now phone service and Comcast is sitting firmly in your pocket.

Cell Phone Advertising A Revolution??

Not in my mind my, but according to a recent article on MSNBC.com top technology executives at the World Economic Forum think so. Mobile Internet and video capable cell phones will eventually let advertisers tailor messages based on a user's location.

Several top cell phone companies might eventually employee "location advertising" enabled by the devices' global positioning system. Personally I have to agree with U.S. congressman Edward Markey, a Massachusetts Democrat, he noted that the prospect of advertisers knowing where users are through GPS was "bone-chilling." Its not bad enough that we can be tracked by "big brother" but now we may have to worry about getting inundated with ads!