Wednesday, February 18, 2009

Thermaltake Announces New Luxury Line

Popular aftermarket manufacturer Thermaltake today announced a new division entitled LUXA2. The new brand specifically targets high end design and the "luxury" computing market. Each of the new components is said to be hand crafted, with high end materials including highly-polished crystal made by Swarovski, brushed aluminum, titanium as well as high end leather. The main focus of the off shoot will be the high end HTPC enclosure & Laptop cooler market.

Thermaltake announce New Brand, "LUXA2", stepping into New Luxury industries

Thermaltake, the leader in PC DIY market, has expended its illustrious trendsetting characteristic and industrial design expertise in the gaming and enthusiast market into the rapid growing luxury consumer market with the creation of LUXA2 division.

luxa lm200

LUXA2, a Division of Thermaltake, was created in 2009, with characteristics of simplicity, luxury, and unique lifestyle. The core design theory of LUXA2 start from simple shapes blending with luxury elements, which create the unique lifestyle for different segments within the society such as Creative Pro, Mobile Blogger, Leisure Seeker, Hip Newbie and Entertainment junkie.

luxa lm300

LUXA2 represent an emerging trend of "individuality" in the world; people are not only in need of functions, but also aesthetic appeal. This is what LUXA2 has achieved. Exquisite craftsmanship with aesthetic and elegant design style is a promise and a commitment from LUXA2. Thus, the Simplicity, Luxury, Lifestyle of LUXA2 creates a Uniquely You.

With Thermaltake's consumer insight and LUXA2's inimitableness, target users will be able to have a simple, luxury lifestyle anywhere they go; a " Uniquely You" experience made possible with Thermaltake and LUXA2.

Brand Identity:
  Brand Name : LUXA2
  Pronunciation : [ lu – sa – tu ]
  Domain :

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